Top Wedding Trends for 2024
March 2024
As soon as spring begins to show even the tiniest signs of its fabulous self, we, here at {10-11} Carlton House Terrace, start to get excited about the wedding season. We love all the events we host here at our central London townhouses, but we have to admit to having a particular soft spot for nuptials. With the wedding season just around the corner, we thought it we’d take the opportunity to speak to some of our amazing wedding suppliers and in-house wedding planners to get their insights into what are going to be the hot trends of 2024.
The general feel of 2024 weddings
‘The weddings we have booked in for the 2024 season are all very different, and very individual to the couples’ personalities and cultural backgrounds,’ says {10-11}’s Amie Murphy. ‘But there are several details and general themes that suggest the emergence of a few trends we can share. The first being the colour, peach fuzz, which was announced as the highly anticipated Pantone Colour of the Year. We expect to see cakes, flowers and outfits awash with this delicate, pretty tone. We’ve also noticed that quite a lot of couples are scaling back on their guest-list to have a more intimate ceremony, something we can easily accommodate in our smaller reception and ceremony spaces.’
2024 wedding cake trends
The cutting of the cake is a lovely part of any wedding day, and an opportunity for couples to express themselves.
‘We are seeing more and more couples deciding to make their wedding cake as uniquely personal as possible, and we predict this is a trend that is going to be big in 2024.’ Says Claire Potts from cake company, Peboryon. ‘Want a four-foot flamingo for your wedding cake? Then, why not? (And yes, we have done that.) Another trend we’re spying is a return to fruit cake. Now we will be honest, we didn’t see this one coming! In the decade or so of creating bespoke wedding and events cakes we’ve only made a handful of them. However, as with Lambeth piping, they are making a return.’
‘We’re also predicting a move back to sugar or wafer paper flowers, rather than real flowers,’ Potts continues. ‘Not only can you then have any type of flower at any time of year on your cake, you can also keep them, and they work wonderfully with fully iced cakes. Classic, romantic and so very stylish.’
‘But, the biggest wedding cake trend we predict for 2024…’ Potts says, ‘fun and romance. A return to the fairy tale (yes, we can do a three-foot castle covered in flowers if you want). Expect to see a lot of sugar flowers, fondant iced cakes and heaps of personality.’
2024 wedding flower trends
From buttonholes and bouquets to centre pieces and archways, wedding flowers are often a huge part of the day’s décor, linking spaces and people in with the nuptials’ overall theme. It’s no wonder such a lot of thought goes into the types of blooms and colours that make up the floral arrangements.
‘We’re seeing a trend for different colour palettes used throughout the day such as traditional pastel or neutral tones used for the ceremony, contrasted with stronger, vibrant colours at the wedding breakfast to create a bold party atmosphere,’ says Sinead Matthews from florist Pinstripes & Peonies. ‘We’re also seeing a particular trend towards deep red, hot pink and burgundy tones to create an air of sensual romance – a striking statement that guests definitely won’t forget in a hurry.’
Bryony Denton-Ross from Lavender & Green Flowers says, ‘we anticipate couples will embrace paired back, minimalist designs that showcase one or two exquisite flowers, accompanied with masses of romantic candlelight. The popularity of reflexed Roses is expected to continue, but also look out for seasonal varieties such as Lilacs and Chocolate Cosmos, which are increasingly sought after for their visual impact and distinctive fragrances.’
‘2024 will also be the biggest year yet for putting sustainability at the heart of wedding design,’ Denton-Ross continues. ‘While this will see a continued move towards more locally grown, seasonal flowers and foam-free design – we are also seeing statement pieces which encourage guests to interact with the designs and take the flowers home, a perfect way to reduce waste and extend the celebration.’
2024 Wedding Themes
Whether you’re choosing a simple, loose colour scheme or going all out with a full-on theme, it’s important to have some sort of framework within which you make all your creative decisions.
‘Weddings have become more and more an opportunity for couples to truly embrace who they are and what they love,’ says Monica Russo from wedding planning company Dandelion Celebrations. ‘Couples want their wedding to be an unforgettable experience that's totally unique to them. This now goes beyond personalising a few details and extends throughout every aspect of planning and design. From personal symbolic ceremonies that allow couples to weave in elements of their cultures, share their stories and declare their love to one another in a way that feels completely true to them, to having entertainment such as live artists painting personal favours for guests to take home a piece of art, to interactive escort card displays and personalised drinks menus.’
‘I believe we will be seeing more colourful designs than we have in recent years, too’ Russo continues, ‘linen with captivating patterns and unique shapes when it comes to stationery, signage and table layouts.’
{10-11} Carlton House Terrace as a wedding venue
If you’re looking for a central London wedding venue with a range of beautiful spaces to choose from, our stunning, Grade 1 listed Georgian townhouse might be the perfect choice for you. Give our friendly wedding team a call on 020 7969 5224 or drop them a line via info@10-11cht.co.uk to begin discussions about your special day.